Automotive Brands

For years internet use has consistently been on the rise. This development has lead consumers to take their own initiative when contacting and interacting with companies and brands. In addition to company websites, communities and blogs, in which consumers can exchange information and experiences about a product, are becoming increasingly significant.

With the emergence of Twitter the spread of information between users has experienced an even stronger dynamic. Messages are distributed at neck-break speed and even attract a high attention particularly on journalistic homepages; a comprehensive control for positive or negative information is hardly possible. While in the USA not just big players, the likes of Starbucks, Dell or Southwest Airlines, are using the micro-blogging service to get in touch with their customers, companies in Germany still seem to treat Twitter as strange stepchild. Use of this communication solution by the companies is situated easily in the lower six-figure range. Not completely to be outdone by new and meaningful communication tools, German DAX-companies and large brand manufacturers do set good examples by “twittering” amongst their important target groups.

The potential of Twitter for companies

o Attention in the online-world
o Distribution of news
o Communication
o Execution of viral marketing campaigns
o Nurturing of reputation
o Source of current trends

Twitter as a brand ambassador

The use of Twitter as a medium of company marketing begs the questions regarding the effectiveness of the method. Why is such an offer attractive to users? And what is the added value for companies? Basically, Twitter is a suitable medium to care for communities with regards to a random subject so that companies and their brands also realize a profit. The strategy consultancy 2hm & Associates together with the Marketing I Professorship of the University of Mainz delved into the issue whether a commitment to Twitter increases brand loyalty. To this end a comprehensive online-survey of Twitter users in the field of different automotive brands was duly executed.

Entertainment and interaction lead to brand commitment

The study shows that a brand presence on Twitter, as in the case of the AUDI brand, has an effect on emotional brand commitment; that is the psychological consumer loyalty attached to the brand. Owing to the speed at which the concept moves, and the minimal lifespan of messages, the information value of a Twitter note plays no significant role (the average “half life” of a Tweet is two to five minutes). Based upon this short time period they do not serve as well-founded information sources. On the other hand, in the case of AUDI, the entertainment value of a Tweet has very high impact. One explanation lies in the user interaction with different Tweets which spark inspirations, clues or ideas. The reciprocal character and the consequent vibrancy of Twitter create an association network. Within this network a game is developed which increases the entertainment value for the user; especially notable for users with a passion for automobiles and are interested to be in touch with the company and particularly with their brand company. In the case of AUDI the impact of Twitter is exceptionally noteworthy. To what extent, or whether at all, a Twitter presence may increase brand loyalty is for each company and brand to seriously examine.

These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.

Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses.

However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success.

Below are the steps that will help you to create a better business brand

Follow KISS:
KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your business branding. Most of the successful business brands usually have very short and simple names which are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google etc. The longer or complicated business names are much difficult to pronounce and recall.

Use a creative logo:
People usually identify a business not only form its name but also from its logo. A business logo is the identity of every business that why special cares to be taken while designing the business logo. Remember, if somebody takes the name of Mercedes then the immediate thing that comes to the mind is the very famous three spoke Mercedes Benz logo. Same is with BMW and Audi. But this is not restricted to the automotive brands only, but other companies also like Microsoft, Apple, Nike, Mac Donald’s etc.

Choose the right color combination:
It’s not just the logo or business name, but the colour theme of your business also plays a major role in its branding. Once you have identified your business name and logo then all your branding and promotional material should revolve around the colour scheme that you have used in your logo. For example, most of the Mac Donald’s outlet uses the shades of Yellow in their interiors and promotional merchandise and even on the food packages because that colour represents their business. Same is done by other brands like Dominos, Shell and DHL etc. The colour of your business has a psychological impact on the minds of the consumers and that’s why it is important not to choose more vibrant or difficult colours. Use solid and simple colours like Blue, Green, Red, Yellow, White and Black in their different shades.

Choose your USP and stick around it:
USP or a Unique Selling Proposition is a very small word but it has made a huge impact on many businesses. These days competition is intense and therefore in order to stand out from the competition, you need to have a USP of your business and your entire branding strategy revolves around the USP. The brand like BMW and Mercedes has its USP, as they offer premium and high safety products. While brands like E bay and Ali Baba has the USP as they offer a wide selection of very affordable products. Similarly, Mac Donald’s have their USP of providing the delusions burgers. The USP helps people to identify your business with a product or services. For example, when someone talks about a burger then first thing comes to the mind is the Mac Donald and when someone talks about the sports shoes then brand name comes to mind are the Nike, Reebok, Adidas, and Fila.

Do brand hammering:
One of the most important things for every business is the brand hammering. The brand hammering involves continues to push to the brand to its target audience so that people could easily connect with the brand. Although sometimes a brand hammering proves quite expensive because it requires many promotional and marketing exposures. In order to make your brand stand apart from other brands, you need to create a chain of TV commercial and print advertisements so that it will hammer deep into the minds of the consumers. Although, today in the modern age there are many digital marketing channels which are very much affordable and good for brand hammering.

Bring emotion to your brand:
These days because of the excessive stress and hectic lifestyle people are getting more emotional even for the small things. Anything that connects to their emotion brings out more success to the brand managers. If you have a product or services then create an ad commercial keeping in mind the emotion of the consumer. These types of emotional ads would more connect with the consumer. The people who are emotionally attached to a product or a service were more likely to remain loyal towards them for many years. Example of an emotional connection could be seen in many car advertisements these days in which marketers put more focus on the safety of your family, especially your kids instead of talking about the luxury features of the car. This brings a sense of emotion and responsibility in the parents towards their family and that highly influences their buying decision. Sometimes they even ignore the most important factor i.e. price while buying a car based on their emotional concern.

The present period of mobile revolution provides an opportunity for businesses to capitalize on the mobile marketing strategies. According to comScore, nearly 73 million Americans accessed Internet through their smartphones in 2010. The rise of smartphone usage for accessing Internet has made mobile web presence a competitive necessity for every business.

When it comes to automotive businesses, mobile websites aid greatly in improving business as automobiles are widely searched products over mobile Internet. Moreover, due to the easy access of mobile Internet, cell phone users also use it to find out nearest auto dealerships in their area.

This article discusses about the benefits of creating a mobile website for your auto business.

Mobile web usage for auto content: Statistics show that the growth of mobile Internet usage is robust. A significant number of people are looking for automobile related content on their mobile phones. According to ‘comScore/Millennial Media Mobile Automotive Study – 2011′, more than one in five (21 percent) mobile users in U.S. access auto content almost every day.

Mobile websites are easy to develop: Mobile specific version of websites can be developed easily. You need not create a new website for mobile display – you can simply modify your normal desktop website to suit the mobile browsers. You can even make use of readymade templates to develop a website as per your needs. But remember, when it comes to creating a mobile website for your business, it is better to approach a reputed marketing agency which offers mobile website development services specifically for automotive businesses.

Can reach wider audience: The increase in usage of smartphones and tablets, has also made a multi-faceted web presence reach wider audience. Recently, research firm IDC forecasted that there will be more mobile web users than PC web users in US by 2015. This clearly states that there are high chances for your mobile website to connect with large population and generate huge traffic. Especially, when a customer is looking for local information, he is most likely to access the mobile Internet and get the information. Hence, they prove to be much effective in getting customers for the business.

Goal specific content makes the search easy for the user: Due to the less screen size and the need for easy loading of the pages, the content provided in the mobile website is limited to only key information of a particular vehicle. This specific product-focused content makes the website highly optimized for the automotive searches. Hence, when user is looking for particular information of a vehicle, your website appears first in the search results due to the exact match of the key words in your website content with the search term. Also, optimizing your website for local search makes your website appear first in the local searches. Hence, mobile websites can make the search easier and also improve your automotive brand visibility.

Differentiates you from competitors: A mobile website of your auto business gives you a competitive advantage over your competitors in the market. It also enhances your business reputation. A mobile website helps you stand out of the crowd; presents a positive and contemporary brand image of your business in the market.

With increasing number of mobile users, mobile websites can make your business reach a large section of people. Therefore, it is necessary to create a mobile website for your business and enjoy all the above said benefits.

Unfortunately I am not lucky enough to own a Bentley. I am not even lucky enough to own a used Bentley. If I am being honest with you, I am not actually lucky enough to own anything other than a slightly battered Vauxhall Corsa. Whilst this may be a good car, it is practically non-existent alongside the might of the legendary Bentley car brand.

I have, however, been lucky enough to both drive and be driven in the luxury of a Bentley – in fact, the luxury of two Bentleys. Nope, I am not absurdly rich or successful – but I was given a ticket for a day driving beautiful Bentleys to see just what they felt like. It was, I have to say, one of the best Birthday presents I have ever been given, and I thought I would share the experience with you here. This is part to make you insanely jealous, and in part to share just how special these historical and traditional cars actually are!

So, what did I drive? My first car, in the morning, was one of Bentley’s huge behemoths, monstrous creatures with insanely huge engines and enough leather spread around inside to have felled an entire heard of cows. It was a big one, but a fun one – the well known and well loved Bentley Azure T. I felt like I was sat in the world’s longest car, an effect that I am sure was enhanced by the fact that my car is quite so tiny!

As I drove this baby, I was impressed by how smooth the ride was – and how nice the seats felt. Considering that the Azure was essentially a used Bentley, you would never have guessed that anyone else had ever had the pleasure of driving it – which has something to say for the cleaning crew that look after the centre’s supercars! As I swung it gracefully around the tarmac, I was also struck by the fact that despite the obscene 6 ¾ litre engine, this car didn’t roar, but purred instead a deep smooth rumble, surely a sign of great workmanship.

Although this first drive was wonderful, after lunch I decided that something a little sportier was on the cards. After all, I will probably never have enough money to own one of these wonderful cars, and I wanted to take advantage of the situation whilst I still could. It isn’t everyday one gets to drive a Used Bentley! The Continental Supersports that I picked was interesting, because despite having a distinctly Bentley styled grille, this was undeniably modern – more so since mine was a glistening bright white!

This was my favourite drive, maybe because it felt a little wilder, like a horse pulling at the reigns. I think the W12 power unit really did it, although all I was really paying attention to as I drove it around the circuit was the acceleration, which was fast, and the steering which felt light as a feather for such a massive car. Again, I loved it!

With the development of technology and the upper middle classes rising the economic a ladder every day, it has become a fashion to acquire top grade tools in order to make life easier and more comfortable than what it is without their application and usage. The fact that one must bear in mind prior to the purchase of tools, is of its utility and function. Just to cite an example, if one requires the internet and other fundamental work to be done on ones computer, and then it is inessential to purchase one that has the capacity of driving 3G games. The same example can be applied when ones purchases a simple or complicated tool as well. It is a waste of money if ones spends cash o the purchase of high -tech tools when what one requires it is for regular everyday, simple tasks.

There are different varieties of automotive tools and one can take ones pick to suite one requirements. There are innumerable brands as well. It depends on ones preference and one budget to decide the brand. The same tool of different brands will cost differently. These tools can be purchased from the distribution trucks and vans that make a visit to the automotive workshops. However, there is a easier way of purchasing them as well and that is through the use of the internet. All the companies dealing with the buy and sell of automotive tools have their website which individuals can visit in their own leisure time and make a booking of the tool.The online version gives a wide display of the different varieties of the tools available in the market along with their price range.

The topmost brand that excels in the automotive tool section is the company named Snap-on. They are remarkable fir their quality and reliability. They come with a warranty periods. Within this warranty period, any damage occurring to the tools is mended without the shelling out of extra cash. However, since Snap-on automotive tools come with a high price that lies beyond the ordinary citizens to afford there are other companies as well that deal with quality automotive tools. These companies include Corbell, Matco and MAC.Then there s third category of automotive tools for the budget conscious individuals. The brands that come under this category are SK and Craftsmanship. They are cheaper bit manufactured with the same technologies as the other brands mentioned above. These brands are a perfect choice for those who want to use automotive tools for very simple, everyday tasks. They come with the same advantages as the other brands and are available online as well, as offline, which are the automotive stores.

Thus there are three categories of brands. The first, Snap- one is the topmost quality but coming with a very high price. The second comes on a cheaper level but is purchased by those to whom quality is still a fundamental requirement. The third category is for those who want to use automotive tools for semi professional reasons. Hence, it is important to have the knowledge of ones requirement prior to the actual purchase of any automotive tool.

There are many reasons that you may be losing prospects but I can guarantee if you are saying this one rude thing that it is one of the reasons you are losing them. In this article, you will learn how to stop losing prospects.

If you have been in network marketing for any period of time, I am sure you have heard people talking about jobs by saying (J.O.B. – just over broke or journey of the broke). You may have even said it yourself.

Many people enjoy their jobs and are doing just fine in their jobs but want the extra income that a network marketing company will bring them. If you make them feel bad about their job, do you think they are going to want to do business with you? You are basically insulting them on a major life decision.

The truth is that everyone has a choice about how they want to earn their income and if people enjoy their job and want to stay there, there is no reason that they should not continue working their jobs and building their network marketing business on a part time basis.

We must always learn to be respectful of everyone even if we do not agree with their life choices. The more understanding and empathetic we are with people, the more they are going to want to work with us and build the business together. People do business with people that they know, like and trust. If you are insulting them, they may know you but they probably won’t like or trust you.

When we are going through life, we often like to play the victim but if we are in network marketing that is not going to work. In this article, you are going to learn how to win in MLM by taking ownership.

The biggest thing you can do to crush your success and stop your growth in your network marketing company is to become a victim in the situation. If you find yourself saying things like, “My upline doesn’t help me enough”, “My team isn’t working”, “The company raised the shipping by $2″ then you have put yourself in the role of a victim and you’ve given someone else the ability to dictate whether or not you are going to be successful.

When you want to be a success in MLM, it is a must to take ownership. If your upline doesn’t help you then figure it out yourself. If your team isn’t working then go get a new team. If the company raised shipping by $2 then give your own discount to your customers if you don’t think they are going to bear the cost.

The truth is that if we want to find a reason something is not going to work then we will. If we want to find a reason that things are going to work then we will. It is all up to us whether we are going to be successful or not and that should be an empowering thought but many people do not believe in themselves so it feel like a horrible death sentence to their MLM career. The only thing you can do to help yourself is to build your confidence and take ownership so you can start seeing success in your MLM business.